hat you have learned about Chinese consumer behavior compared to US consumer behavior.
To structure this paper, you may want to utilize the textbook chapter as topics. For example, Chapter 3 deals with values; how are the values of Chinese consumers similar and different from the values of US consumers. Chapter 4 deals demographics; how are the demographics of Chinese society similar and different from the demographics of US Society?1. You MUST separate your report into sections. A long, rambling paper is not acceptable. You must provide some structure to the paper. As suggested in the syllabus, a good approach would be to use the chapters of the text as your organizational structure, separated into sections. 2. You MUST integrate the material in the text with things we learned in China. This could be things you saw and learned in China that illustrate things in the book, or things in China that seem to contradict what is in the book. The key to the paper is that you thoughtfully integrate the book and your experiences in China.